Mauritius, C’est Un Plaisir

No, I am not here to criticise this new branding. It has got its fair share of bashing already. ๐Ÿ˜›

Thing is I am just fed up with all the critics, the jokes and the way people, including myself, keep using it ironically. I have made it a point to stop. Cause, finally, ain’t we just making fun of something that is supposed to be representing our country?

‘Mauritius, C’est Un Plaisir’ has been called weak, bland and even ridiculous as branding. But what now?

Either we finally accept it, try to make it sound better,try to put the meaning that it is obviously lacking behind it…or the branding must be changed, which I doubt will happen anytime soon. We are talking about millions spent on this thing.

On a personal note, I would opt for my first suggestion. Let’s give meaning to what seems to be a meaningless phrase. Impossible task, you say? The Tourism Minister said there was more to it than just this slogan:

“Par ailleurs, dit Xavier Duval, ” c’est un plaisir ” est ” multifaceted ” dans le sens qu’ร  un niveau simple, c’est une expression de service ” that comes at the end of having given or done something “. C’est un sentiment de plaisir que ressentent investisseurs et visiteurs dans leurs contacts avec Maurice et les Mauriciens ” either through a call centre or in a hotel or shop or to deal with professionals in our offshore sector “.”
Extracts from :

So let’s just stop with the sarcasm and give it time. Maybe it will work out in the end. ๐Ÿ™‚

15 thoughts on “Mauritius, C’est Un Plaisir

  1. “Nike: Just do it!” That must have sounded pretty lame when it was first created ๐Ÿ™‚
    I think C’est un plaisir will catch on. I think i almost like it already :p

    • Soulard says:

      Why did it require millions to get these few words?

      Couldn’t one of our francophile population of 1 million not come up with something so simple. Did we ask for suggestions ? Why are we paying foreigners to do this

      • That’s the whole thing! Those decision makers wanted to go big and they were really stupid cause obviously our own talented designers could have done something much better!
        What I wanted to convey here is we could try to make it work and to stop losing time bashing the government or the responsible Ministry. The money is gone anyway!

    • Well I have read his article. Nice Historical Touch. ๐Ÿ™‚

      But like I mentioned in my post, I am not going to criticise it any further. I’m only asking ‘so what now?’ We continue with the bashing or we rectify or we enhance on what already exists. Because in my opinion, it is just wasting time saying our own designers here could have done better. The branding is not going to change. At least not in the near future.

      Besides, some people really like it and don’t walk around with a perverted mind! ๐Ÿ˜› We better promote the positive sides, so that the negative ones can be downplayed.

      As a side note, toothfairynotes who commented above are from the Netherlands and she gets the positive side of ‘Mauritius- C’est un plaisir’. Let’s hope there are more foreigners like her out there!

      It is up to the Tourist promoters to give out the message in a proper way to help tourists get the meaning intended behind.

    • Arthur says:

      Oh grow up! Sexual connotation!!! What sexual connotation???!!! I’ve never heard something so far fetched.

      Fait moi plaisir, arrรชte de rรฉflรฉchir et de parler par tes couilles, utilise un peu de bon sens, si t’en as. That’s my gift to you.

      Damn, “gift”…translated as “poison” in German.

  2. Yes off course I am also of your mind.It is very informative and interesting post. Basically I want to collect these type of informative material as you sharing. Thanks…..

  3. vishalbheeroo says:

    it’s the most ridicule campaign..nothin new its lame,mediocre n the copy writer doesn’t really know its stuff as to how make a proper ad.typic third world country..nopes sorry island.another way to make money more than 3 mn been spent on this crap.
    btw where are the investors???

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