Women as Commercial Objects

I just hate all those stupid commercials and advertisements, Mauritian or International ones, where women are ‘used’ to sell products that has nothing that directly revolve around the woman. Or the subject of ‘femininity’.

I am far from being a feminist and I am not speaking based on my religious convictions. However, as a woman,  I feel deeply concerned that the woman body keeps being used like that. I know this has been going on since a long time and many voices have been raised against it. Why are those voices falling on deaf ears? Why letting the female body be ‘exposed’ in such a way?

Woman represents beauty and sensuality. This has been true since the dawn of time. And I agree that it must be ‘appreciated’. But are those commercials and advertisements really ‘appreciating’ feminine beauty? They certainly ain’t. Instead, they are trivialising it. In addition to that, they are projecting the false image of what truly constitutes the real beauty of a woman. How many teenagers and adults are being influenced in ‘shaping’ their bodies into those most-of-the-time photoshopped models? And that, at the expense of their health?

Somehow, women have driven themselves to this point since this world is becoming more and more materialistic. Money. Sex. Greed. Selling her body to ads companies is an easier way to make money. And it pays a lot! Moreover, they have to make the most while they still can. Some don’t hesitate to go the extra mile as physical beauty does not last forever.

I am really at a lost as to what can be done to stop using scantily dressed girls and women in everything called publicity. Still, maybe The Little Red Book launched in February 2011 by the Association of Advertising Agencies (AAA) on its Code of Advertising Practice for Mauritius, is a step in the right direction. It can be read from that code of practice that “women must not be treated as objects in advertising especially when her image has no direct relation with the promoted product or service” and Advertising must take in consideration the evolution of the respective roles of women and men in society . . . It must represent women as equally capable, responsible and independent in the conduct of their activities. In addition, neither the picture of a caricature denigrating the role of any person in a couple, nor the representation of an excessive dependence of the character with respect to the products promoted must be displayed. Advertising must respect the dignity of women and men.” Now, how many will abide by these is left to be wondered!

I cannot see how this ‘situation’ can get any better. I cannot see the time when women will say enough is enough and we would actually see an alcohol ad being about alcohol, chocolate being about chocolate, cars being about cars, tools being about tools…calendars being about months.

Euro 2012

The football fever is back on! After the world cup in 2010, it is now turn for Euro! 😉

Last time I was an ardent England fan. Now is time to support Spain! Unique treble ahead! 😀

I wish I were in Poland or Ukraine right now! 😉

So everyone, have a nice Euro 2012! I just enjoy the football ‘mood’! 😛 It is no wonder football is considered the ‘beautiful’ game! 🙂



Abortion is a pretty hot topic right now in Paradise Island. This is because the Government has decided to make it legal in some contexts. I can already imagine the English teachers having a great time in GP classes. 🙂

Abortion, according to the new proposed amendments, will be legal in cases which present a danger to the life of the mother and her sanity, severe malformation of the fetus and those resulting from rape and incest. I am completely for these amendments. They will modify a law that was written ages and ages ago, in 1838 to be exact.

Life of the mother and her sanity

I believe that terminating a pregnancy because the mother’s life is in danger or may cause any other harm to her being is a legitimate reason. Save the living. Also, the mother can have other children when her health is better, whereas the child cannot make up for losing the mother.

Severe malformation of the fetus

I am not much of a scientist and not at all a doctor to really explain this well. A quick search on google will do that. But seriously, we are living in a modern world, where new technologies allow you to know if there are any major problems with the fetus at a very early stage of pregnancy. A child born with handicaps or other malformations leads a very difficult life. And most often than not, providing for them costs a lot of money and many parent cannot afford that.

Rape and incest

In fact, for me, if the law was changed to just include this bit about rape and incest, it would have sufficed. I have seen girls, aged 10 – 20, in a Shelter for young children and women. They have been victims of rape and incest, often from their close family members. One girl was raped by her own father at the age of ten. She became pregnant and eventually gave birth. Who is that child to her but a reminder of such a cruel and violent act against herself?  Will she be able to love her baby?  Will she, a child herself, be able to provide the attention and care required by the being she brought to life?  Putting an end to a pregnancy in such cases is definitely not murder!

I know there are many arguments against abortion. ‘Abortion’ is murder, they say, especially those so-called religious figures of Mauritius. I’d like to tell them to go and stuffs their stupid faces. If they were doing their job well, girls aged 10 would not be getting raped by their own fathers! May be they should take a very good look at the mess that is the spiritual state of the Mauritian Society before going to yell in a microphone how abortion is a crime.

However, it is true that great care should be taken when considering the different cases where an abortion is being requested. Qualified personnel should be assigned on such duties. It is good to want to bring change but it has to be done well.

I would like to see these amendments voted and implemented.  It took a long time coming, but better late than never!